See what's coming
before it hits you.
Point Heimdall at any business. It produces deep monthly intelligence — customer voice, competitor strategy, positioning map, and a living assumption register that tells you when your bets quietly stop being true.
Publicly sourced · No scraping your stack · First brief in 24 hours
What Heimdall does
Three jobs. Done thoroughly. Every month.
Gathers the evidence
Reviews, Reddit, job postings, filings, pricing pages, blog posts, Wayback snapshots. Everything observable about a business, tagged to voice and source, cross-referenced against itself.
Produces deep intelligence
Eight markdown files per cycle, no compression. Voice of the Customer runs 70,000+ words. Every claim cited. Confidence-scored on a 10-point scale. Contradictions called out, not smoothed over.
Surfaces what changed
Every month: what moved, what it means, what to do differently. Pushes assumptions that got challenged. Flags contradictions that emerged. You don't have to know where to look — Heimdall tells you.
What lands in your queue
Eight files per company. Every month.
Not dashboards. Not summaries. Full markdown briefs you could hand to your board. Each one arrives pending your approval — you read, edit, and sign off on what counts as truth.
Voice of the Customer
What their customers love, complain about, and workaround.
Voice of the Competitor
Stated vs. revealed strategy — how they're really competing.
Voice of the Competitor's Customer
Where competitors disappoint — your poachable population.
Voice of the Unidentified Customer
Populations with the need but not the awareness yet.
Cross-Voice Analysis
Where voices align, conflict, and reveal opportunities.
Competitive Positioning Map
Every significant competitor, their theory of winning.
Assumption Register
The foundational bets, confidence-scored, monitored for new evidence.
Monthly Brief
What changed, what it means, what to do differently.
The crown jewel
Catches the bets that
quietly stopped being true.
Every business rests on foundational assumptions — about the customer, the market, the competitor, the moat. Most die slowly because nobody was watching them.
Heimdall writes them down, scores each for confidence and impact-if-wrong, and re-evaluates them against new evidence every cycle. When an assumption gets challenged, you hear about it before it's a crisis.
Every bet, documented
Confidence 0–1, impact low/medium/high/existential, testability score.
Challenged automatically
New signals re-evaluate existing assumptions. Invalidations get flagged.
Linked to the evidence
Contradictions become typed graph edges — trace any claim to its source.
Beyond the files
A living knowledge graph.
Every intelligence file extracts typed entities (Complaints, Customer Needs, Risks, Opportunities, Assumptions) and typed edges (contradicts, invalidates-under, depends-on). Search semantically across everything you've gathered — for every company you track.
Typed relationships
Signal A contradicts Signal B. Evidence X invalidates Assumption Y under conditions Z. Traceable, queryable, not hand-wavy.
Full version history
Every refresh archives the prior version. Diffs between months feed the monthly brief — you see exactly what moved and why.
Ask in plain English
Semantic search across every file. “What are customers complaining about across all our competitors?” — answer in seconds, cited.
Who uses it
Anyone whose job depends on reading the market right.
Know before it matters.
Register a target company, connect your sources, and read your first monthly brief inside 24 hours.
Start tracking a company